Getting Started with Value Selling in 4 Easy Steps

Step 1

Determine the key components of your value proposition

Step 2

Quantify your value proposition

Step 3

Set up and deploy ValueCore applications

Step 4

Get your sales team to start selling value. Consistently.

Step 1

Determine The Key Components Of Your Value Proposition

  • Simple, succinct value proposition that can be described in elevator or whiteboarding session
  • Leverage case studies, testimonials, and analyst reports
  • Relate to measurable operational activities and outcomes

Step 2

Quantify Your Value Proposition

  • Quantify value drivers
  • Systematically consider common value drivers: hard cost savings, productivity gains, revenue acceleration, and risk mitigation
  • Develop calculations – use an existing ROI spreadsheet, or ValueCore can help you develop a model that relates to your industry.

Step 3

Setup And Deploy ValueCore Applications

  • Create dynamic, visually engaging application for multiple stages of your marketing and sales cycles
  • Publish Lead Harvester™ to your website for lead generation
  • Publish Value Collaborator™ to sales, partners, or customer success teams to enable dynamic, value-based discussions
  • Integrate with your marketing automation application, and/or your CRM application.

ValueCore SaaS platform allows you to blend your current sales methodology,sales workflows,
marketing content seamlessly into an elegant value script that new and experienced reps
can easily adopt.Data captured during sales discussions can be easily synchronized with your CRM.

Step 4

Start Selling Value. Consistently.

Now your sales team has an application that ensures they ask the right questions during discovery and automatically converts the responses into a value story for the customer. Each sales rep can collaborate easily in a dynamic, visual application with the customer to develop a compelling proposal for management.

  • ValueCore’s SaaS platform seamlessly integrates your current sales methodologies, workflows, and marketing content into an elegant value script.
  • This script is easily adopted by both new and experienced sales reps.
  • Data captured during sales discussions is automatically synchronized with your CRM system for streamlined management and tracking.
Value selling shows product benefits to customers. Techniques: assessing needs, positioning solutions, articulating value, calculating ROI, emphasizing benefits, differentiation, storytelling, consultative selling, relationship building, and demonstrating value through trials.
Quantifying your value proposition helps demonstrate the tangible benefits and ROI that customers can expect from your offering. It adds credibility and helps justify the investment in your product or service.

ValueCore’s SaaS platform seamlessly integrates sales methodologies, workflows, and marketing content into an elegant value script. It ensures consistency across new and experienced sales reps and synchronizes sales discussions with CRM systems for efficient management.

Make your sales presentations and proposals come to life with embedded ROI data and calculations - raising win rates and maximizing deal sizes.