About Us

About VisualizeROI

VisualizeROI empowers sales and marketing organizations to present compelling value propositions to prospects and customers.



We believe in a world where products are bought and sold with a clear understanding of their fair value and impact on operational and financial metrics. In this world, the friction between buyers and sellers will be reduced as data is shared more efficiently during sales processes.


At VisualizeROI, our mission is to make it easy for sales, marketing, and customer success professionals to collaborate in a dynamic fashion with buyers around the value of their solutions.

Our Impact

Faster buyer engagement, shorter sales cycles, higher win rates, and bigger deal values. Our customers report 40%+ higher win rates when VisualizeROI is included
in proposals, and 30%+ reductions
in losses to no-decision.

Our Team

We are a team of value practitioners, product marketers, sales professionals, product managers, and technology architects, from leading Fortune 500 software and consulting companies such as IBM, SAP, Adobe, and
Mercer/ Oliver Wyman Consulting.

Our formidable group has defined and led the Value Selling software platform space since 2012. Connect with us on LinkedIn to learn more!

Mike Genstil

Founder and CEO

Oleh Suprun

Implementation Lead

John Stanley

Math Whiz and
Implementation Guru

Keith Juda

IT and Operations

Usman Faraz


Doug Miller

VP Value Delivery and Customer Success

Tara Baker


Michael Nick

VP Strategy and Growth

Colin McPike

Technical Implementation

Kieran Bathgate

Sales/ Implementation

Eliza Parsons


Greg Janssen

Sales/ Account Management

Cliff Oberholtzer


VisualizeROI Ensures Value Is Quantified Consistently

Interested in joining our VisualizeROI family?

We’re hiring.

We established our position as the leading cloud application in ROI and value selling since we launched our application on Salesforce  AppExchange in 2012.

We proudly support numerous Fortune 500 clients and are always looking for insightful
and creative people to join the team.