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How Vanity Metrics Miss the Mark for Renewals

Often, companies think they are on track for a customer renewing only to be surprised to discover the metrics they were managing to did not reflect reality. VisualizeROI CEO, Mike Genstil, speaks with Chris Beall and Corey Frank of the … Read More

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Winning and Losing with ROI calculators…and a Video Showing Some Great Ones

Winning and Losing with ROI calculators…and a Video Showing Some Great Ones It is vital to communicate value to your prospects in a concise way. Why is this so important?  According to Gartner’s March 13, 2020 paper, the second most … Read More

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4 Ways To Convey Your Product’s ROI To Increase Sales

Is ROI A Pain Killer, Or Vitamin?  4 Options For ROI Quantification To Increase Your Sales One of the most impactful things you can do during the sales process is quantify your product’s value, or ROI (“Return on Investment”), to … Read More

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How To Communicate ROI to Customers during a Pandemic

There isn’t a proven methodology or class to attend that teaches you how to sell in a world where 30 million Americans have filed for unemployment between mid-March and April 30. Marketing budgets have been hacked – in some cases … Read More

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Have You Hired Your VP of Value Yet?

The migration to a subscription-based economy and recent hypergrowth of B2B SaaS solutions across marketing, sales, and service categories has spawned the evolution of a handful of new B2B roles: VP of Customer Success, VP of Renewals, and VP of … Read More

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Why You Need an Aligned Front Between Sales and Marketing

Marketing and sales teams operate under separate but related sets of objectives—marketing to drive awareness and bring as many high-quality leads to the top of the funnel as possible; sales to determine which of those leads are potential buyers and … Read More

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Announcing: VisualizeROI and Comprehend Systems

VisualizeROI is excited to announce that Comprehend Systems has joined the many satisfied sales organizations using our value marketing and sales platform. Comprehend Systems is a leader in the Computer Software industry and we couldn’t be happier to show Comprehend … Read More

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Announcing: VisualizeROI and Vendavo

VisualizeROI is excited to announce that Vendavo has joined the many satisfied sales organizations using our value marketing and sales platform. Vendavo is a leader in the B2B Commerce industry and we couldn’t be happier to show Vendavo prospects just … Read More

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Value-Based Selling vs. ROI Selling

Get a bunch of sales professionals in a room and you might hear a plethora of sales philosophies as you walk by. Some recommend this guru, others swear by that book, and still, more wouldn’t head out on the road … Read More

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Too Many Sales Tools? Here’s How to Find the One That’s Right For You.

These days there’s a tool for everything. The question becomes, how do you determine which tools are the ones you should be paying attention to? Should you be using internally facing tools to automate your sales processes, or customer-facing tools … Read More

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